Sunday, December 16, 2012

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Optimize your blog post titles for SEO

Posted by Unknown , 10:19 AM Be the first to comment!
To get a good page rank you have optimize your blog with certain methods. Usually blogger templates are not much better to optimize for search engines. Blogger templates are not SEO friendly. Google SEO algorithm has changed a lot  and being more effective as before and due the changes in Google, we need to develop our SEO knowledge day by day. We are missing out many things about Google’s new algorithms. Our templates are made long ago and they are not compatible with the new algorithms. Google bots are now very much effective. So we need to run behind the bots to catch our site visible on Google. I think this small SEO trick will help you a lot when it comes to SEO. Please read this article carefully and follow them.
If you are using a template from Blogger then you need to make some changes on it to fit your needs and also to fit the search engine needs. Normally search engine don’t focus on the markup importantly but it’s a good thing to change it to something user friendly.  What Blogger templates like ‘Simple’, Travel’ etc. have h1 tag as it’s Blog title, which is normal. But the Post title is not okay that all, it is in an h3 tag, for many reasons your blog might not being shown up in the search results and this is on of those reasons.

Optimize the post title to heading2 in Blogger

Yeah!!! now lets discuss on how to make changes to your Template to make your blog search engine friendly and user friendly.
Just follow the below steps:
  1. Login to your Blogger Dashboard
  2. Click on the Template tab and Edit HTML.
  3. Click on Proceed.
  4. Check mark the ‘Expand Widget Template’ on the top the Template editor.
  5. Search for the below line  of code or something similar to the below code.
    <h3 class='post-title entry-title' itemprop='name'>
  6. Now you just need to do a small change in the above given code. Just replace <h3> to <h2>, don’t make any more changes than this. Here you need to change only the number 3 to 2 i.e., h3 to h2. Remember that you also needed to change the ending tag of h3. You have to change both starting <h3> and ending </h3> tag into the template. That’s it, you are done.
The code will be like/similar to this:
<h3 class='post-title entry-title' itemprop='name'>
<b:if cond=’data:post.link’><a expr:href=’data:post.link’><data:post.title/></a>
<b:else/>
b:if cond=’data:blog.url’>
<b:if cond=’data:blog.url!=data:post.url’>
<a expr:href=’data.post.url’><data:post.title/</a>
<b:else/>
<data:post.title/>
</b:if>
<b:else/>
<data:post.title/>
</b:if>
</b:if>
</h3>
You need to make it as:
<h2 class='post-title entry-title' itemprop='name'>
<b:if cond=’data:post.link’><a expr:href=’data:post.link’><data:post.title/></a>
<b:else/>
b:if cond=’data:blog.url’>
<b:if cond=’data:blog.url!=data:post.url’>
<a expr:href=’data.post.url’><data:post.title/</a>
<b:else/>
<data:post.title/>
</b:if>
<b:else/>
<data:post.title/>
</b:if>
</b:if>
</h2>
  1. Note that the RED colored, bold, italic words( itemprop='name' ) in the above code may or may not appear in some templates. So you can also search for the code without that word.
For example I have the code like this:
<h3 class='post-title entry-title'>

     <b:if cond='data:post.link'>
       <a expr:href='data:post.link'><data:post.title/></a>
     <b:else/>
        <b:if cond='data:post.url'>
          <a expr:href='data:post.url'><data:post.title/></a>
        <b:else/>
          <data:post.title/>
        </b:if>
     </b:if>
</h3>
I  changed it to
<h2 class='post-title entry-title'>
     <b:if cond='data:post.link'>
       <a expr:href='data:post.link'><data:post.title/></a>
     <b:else/>
        <b:if cond='data:post.url'>
          <a expr:href='data:post.url'><data:post.title/></a>
        <b:else/>
          <data:post.title/>
        </b:if>
     </b:if>
      </h2>
  1. Don’t forget to change both starting and ending tags <h3> and </h3> to <h2> and </h2>. You will get error if you forget to change ending tag after changing the start tag.
  2. You will find the tag two times. One is for Desktop version Template and another is for Mobile version Template. I recommend you to change all h3 that marks as the post title to h2. Searching for <h3 will bring up the codes but as i already said, remember to change corresponding closing tag too.
For mobile you will find a code similar to this:
<h3 class='mobile-index-title entry-title'>
          <data:post.title/>
        </h3>
Then change it to
<h2 class='mobile-index-title entry-title'>
          <data:post.title/>
</h2>
Now your blog is optimized and it is SEO friendly for its h2 tag. Don’t use h3 for your post title from now, h3 is only good in the post body for heading. But that is not good for SEO. So you need to make it SEO friendly so that your blog can get on Google. Simply follow this blog for more SEO tips and make your blog totally best for SEO on search engines. Just put your queries in the comment section below if you have any doubts regarding this article. Don’t worry if your blog is not showing up on google. We can make it to appear on google with simple tricks. Get more updates on this blog, I will post you many more amazing articles to spice up your blog for SEO and your web designs.
Author: Bhanu Chander Bathini (CEO, Tricks Town.)
Hey friends, I am Bhanu Chander a Web Designer/Developer, Content writer, Freelance SEO analyst and a blogger. I am pursuing my M.Tech in Computer Science and Engg. You can contact me on bhanu4funn@gmail.com for web design solutions at low cost with effective SEO.
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